Latest research confirms continued outdoor market growth during 2014
16/07/2015
These figures were significantly affected by the situation in Russia, a market subject to trade restrictions by the European Union owing to ongoing conflict in the Ukraine; the Russian outdoor market was down by more than 20% year on year in 2014.
As in 2013, footwear was the fastest growing category, up by 2.8% in value and by 4% volume. Apparel, the largest category, was effectively flat, with just 0.1% growth in value, though this figure was significantly distorted by the situation in Russia and mild weather during the autumn and winter. Backpacks and luggage grew by around 2% in value and volume. In equipment, climbing had a good year with growth in value and volume of around 2.5%, while growth in tents was about 2% and accessories grew in value by 2.8% and in volume by 2.1%.
EOG general secretary, Mark Held, said on releasing the figures: “Even sceptics should now accept that this is not a short-term trend, but a more fundamental consumer movement, reflecting an underlying desire to move and to enjoy nature. There is clearly still potential for growth if our industry can succeed in encouraging more people to participate in outdoor activities.”
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