Outdoor promotion campaign branded a success
The European Outdoor Group (EOG) has said outdoor brands and retailers have secured a high level of exposure for ‘#itsgreatoutthere’ marketing campaign
Designed to raise awareness of, and participation in, outdoor activities among the general public, the campaign was coordinated by the EOG and built up to the first European Week of Sport in September, when Outdoor was one of four key focus topics.
The tracked reach was over seven million people but the overall figure is expected to be in the region of between 15 and 20 million people.
EOG president John Jansen said: “Driving participation in outdoor activities is a key EOG priority and I am delighted that we had so much support for this campaign from our membership and the wider outdoor community. That really helped us to reach and engage with a huge audience in a positive way and I would like to thank everybody involved.”
Image: European Week of Sport poster in Brussels
