European Outdoor Group expands membership to ingredient brands
27/01/2016
The membership committee will assess whether or not applicants are willing to work in cooperation with other members for the benefit of the sector. Once accepted, new members will join on an equal status and with the same conditions as existing EOG members.
At the EOG’s annual meeting, members also endorsed a draft Sustainability Charter, which had been developed following work by the association’s Sustainability Council, led by EOG CSR and sustainability manager Pamela Ravasio.
A voluntary commitment and best practice guide, the charter outlines the EOG’s understanding of what good corporate citizenship and responsibility entails.
It also has pledged its commitment to #itsgreatoutthere marketing campaign, which was launched in September to promote the sector.
Mark Held, general secretary of the EOG, said: “Expanding the membership to include ingredient brands will not only make the EOG even more representative of the whole industry, but it will also give the association greater capacity and credibility as we seek to enhance our market research programme, roll out the EOG Sustainability Charter and build on the initial success of #itsgreatoutthere. All of this will in turn provide our sector with an even stronger collective voice when engaging with stakeholders in the wider business and political arenas.”
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