EOG social media campaign to push outdoor up political agenda
03/09/2015
EOG said: “During that week, ‘Outdoor’ will be one of four focus topics and this gives us all an unparalleled opportunity to put our sector firmly on the political map for the long term.
"Demonstrating to policymakers that the public has been inspired by #ItsGreatOutThere will help to do this.”
The ‘It’s Great Out There’ campaign began with the #ItsGreatOutThere hashtag, and has now moved on to #TakeSomeoneOutdoors.
Consumers using the hashtag can win a share of €20,000 worth of outdoor products.
They are encouraged to post outdoor related photos, videos and comments using #TakeSomeoneOutdoors, #ItsGreatOutThere and #BeActive (the official European Week of Sport hashtag).
From 7-13 September, the public can then vote for the best submissions from all three competitions at www.itsgreateoutthere.com/finalvoting.
EOG added: “The outdoor industry is taking a lead to try and help address the inactivity crisis that is facing Europe. This campaign sends a strong signal to politicians in Brussels that with the right backing, we can play a major role in achieving some of their key priorities, so its success is very important for everyone who is operating in our industry.”
Share this story:
