EOG supports European Week of Sport
03/07/2015
Organised by the European Commission, the initiative is designed to help increase levels of physical activity among citizens across Europe. News of the EOG’s involvement is the first key milestone achieved by a working group set up by the association to lead a project aimed at improving levels of outdoor participation among the general public.
On announcing the development, John Jansen, EOG vice-president, commented: “In our industry, we are surrounded by sports and outdoor enthusiasts, but the bigger picture shows that Europe is facing an activity crisis. The outdoor sector has the potential to play a big role in addressing this and we need to do so for the long-term health of our population and our industry.”
The European Week of Sport will run from September 7-11.
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