PrimaLoft to put brand partners’ products on dis - sportstextiles: Lea SportsTextiles

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PrimaLoft to put brand partners’ products on display

04/08/2015
High-performance insulations and fabrics provider PrimaLoft will showcase a series of new products from its international brand partners during Outdoor Retailer Summer Market in Salt Lake City (August 5-8). PrimaLoft said in the build-up to the start of the exhibition that its aim is to build on momentum it has already established with existing offerings that resonate with “customers looking for lifestyle silhouettes that excel in urban outdoor activities”.

Its latest innovation, PrimaLoft Silver Insulation Active, is designed specifically for high-output adventures and can provide high breathability and high levels of thermal properties. Brand partners that have already built PrimaLoft Silver Insulation Active into products include Montane and Norrona.

In addition, Bergans, Helly Hansen, Houdini, Mammut, Maloja, Salewa and The North Face will have products on display at PrimaLoft’s booth to show have incorporated a variety of insulation technologies into their collections for spring 2016.


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Polartec throws its weight behind Swedish partner 02/11/2018
PrimaLoft looks to the future after new investment 11/10/2017
Isbjörn uses PrimaLoft fleece in new collection 24/02/2017
Bergans of Norway ‘raises bar’ with reworked environmental goals 09/02/2016
Outdoor Retailer visitor numbers flat but awards draws record crowds 13/01/2016
Mammut and ISPO join forces for Mont Blanc ascent 11/09/2015
New ‘insulation fabric’ unveiled in Italy 08/09/2015
Outdoor sector is weakening - Mammut 19/08/2015

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