PrimaLoft looks to the future after new investme - sportstextiles: Lea SportsTextiles

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PrimaLoft looks to the future after new investment

11/10/2017
High-performance insulation materials provider PrimaLoft has announced that an investor group led by private equity firms Victor Capital and Allstate has acquired the company. 

PrimaLoft said that the efforts to “recapitalise the business” will help it to invest in innovative technologies so that it can meet growing consumer demand.

It added that PrimaLoft’s management team “will continue to maintain a significant investment in the business”. The financial terms of the transaction were not disclosed.

"This is an incredible opportunity to enhance the future of PrimaLoft," said Mike Joyce, president and chief executive officer of PrimaLoft.  "In recent years, we have enjoyed significant growth and further established PrimaLoft as a leading consumer ingredient brand that partners with many of the best outdoor, fashion, and home furnishings companies in the world.  Our new partnership with Victor Capital will provide the capital, commitment and operating support to drive our technological innovation and market development to new levels."

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