Polartec throws its weight behind Swedish partne - sportstextiles: Lea SportsTextiles

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Polartec throws its weight behind Swedish partner

02/11/2018
Textile solutions provider Polartec will support Swedish sportswear brand Houdini as it launches its range of functional clothing in the North American market.

The companies will work together to share their stories via special events at selected retail locations, targeted product seeding, and other promotions. 

Polartec has said the two brands are “natural partners” and that they share a “deep commitment to sustainability”. 

“Houdini shares our commitment to taking meaningful actions that improve the sustainability of our products, supply chain and business practices," said Gary Smith, Polartec CEO. “As long-time partners in Europe, we’re thrilled to support their introduction to the North American market. Their quality and versatility will be embraced by a new base of customers, while their business transparency sets a standard the entire industry should strive for.”  

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