Radici faces 'aggressive competition' but achieves environmental goals
29/09/2015
It spent €2.5 million on environmental and safety initiatives, and 44% of its electricity came from renewable resources.
The Fashion & Interiors Business Unit continued its sales repositioning and product diversification measures aimed at limiting the contraction in demand and developing higher-value products “harder for the competition to attack”.
The business achieved “satisfactory” revenues during the financial year, only slightly lower than in 2013, and a good plant capacity utilisation rate.
Radici said: “Aggressive competition came from both established operators and new entries from non-EU countries, which often implemented sales strategies that tended to sacrifice sales prices in order to gain market share, thus causing continuous market disturbances and tension.”
In the Radigreen business, the less profitable product lines (monofilament commodities) were abandoned. The lost monofilament sales were, in part, compensated by sales of polyethylene fibrillated yarn, also for sport applications, featuring high resistance to wear and tear and long life.
The unit recorded revenues equal to those of the prior year, but significantly higher than the budgeted figures (+15.9%).
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