EOG opens membership to ingredient brands: PrimaLoft first to join

10/03/2016
Specialist insulation fabrics provider PrimaLoft has become the first ingredient brand to join the European Outdoor Group (EOG) as a full member.

Following the decision in 2014 to include retailers as EOG members, the board proposed a further expansion to incorporate product ingredient brands.

Jochen Lagemann, PrimaLoft managing director for Europe and Asia, said he felt sure his company will be able to contribute to the group through its global experience in the outdoor and sports sectors, particularly in encouraging companies to take “a sustainable approach” together, from sourcing to the end consumer.