World Recycle Week: H&M aims to collect 1,000 tonnes of unwanted clothing
18/03/2016
Since 2013 customers have been invited to bring any unwanted and worn out garments and textiles, from any brand and in any condition, to any H&M store. By doing so they ensure less garments go to landfills and receive vouchers to use at H&M.
The company has collected over 25,000 tonnes of clothing and two years ago H&M introduced its first garments that used recycled textile fibres.
The long-term goal is to have zero garments going to landfill, as well as saving on natural resources. By recycling one t-shirt, 2,100 litres of water can be saved.
“All textiles are welcome – odd socks, old towels, the dress with a hole – and nothing is too torn, worn or used for a second life,” said the company.
To raise awareness, singer M.I.A. (pictured) has filmed a music video highlighting the environmental impact of clothes going to landfills around the world. The video will debut on April 11 at hm.com, with World Recycle Week taking place between April 18 and 24.
Share this story:
