Puma celebrates growth and says Euro 2016 gave “good visibility”
28/07/2016
The company highlighted the Euro 2016 football championship in June and July, the build-up to the Rio Olympics and growth in its women’s categories as three of the mainstays of its growth over the period.
Puma shirts caused a degree of controversy at the European Championship; the Swiss national team experienced an unusually high number of rips in its players’ tops during a high-profile match against France. Nevertheless, Puma chief executive, Bjørn Gulden, said on announcing the half-yearly results: “We felt that our teams and players in Euro 2016 in France gave us a lot of good visibility.”
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