Story of adidas and Puma to hit the big screen - sportstextiles: Lea SportsTextiles

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Story of adidas and Puma to hit the big screen

07/12/2016
A film about the Dassler brothers, Adolf and Rudolf, and how a dispute between them led to the creation of rival sportswear giants adidas and Puma, is currently in development.

The film is being financed ny Fortitude International and will be co-produced by Hollywood actor Andrew Garfield. Talks are currently taking place to find a director and production is scheduled to begin in 2017.

It will depict the true story of the sibling rivalry between the Dassler brothers, which led to them going their separate ways during the 1940s.

Related stories:

Last member of Dassler family leaves adidas 16/02/2018
Puma boosted by growth in women’s segment 10/02/2017
Adidas designs shoe tailored for women 08/02/2017
Adidas gives rugged upgrade to NMD sneaker 05/01/2017
Adidas releases 3D-printed running shoe 19/12/2016

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