Wool wants to woo activewear interest at ISPO
03/02/2017
It said it wanted to take advantage of “the explosive growth” in demand for sportswear and activewear and present the opportunity for wool as a technical fibre to meet “increasingly demanding consumer needs for comfort and performance”.
Managing director, Stuart McCullough, said the organisation continues to “cement” merino wool’s presence in the sportswear and activewear markets, collaborating with leading manufacturers and brands to promote the natural benefits of wool as a performance fibre.
Properties such as breathability, temperature control, moisture management, elasticity and resistance to odour are among those that make wool an attractive option for sportswear manufacturers, the Woolmark Company said.
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