Wolverine looks to grow children’s business

02/06/2017
Outdoor footwear group Wolverine Worldwide has announced the creation of a new division that will focus on the children’s business of its portfolio of brands.
 
It said the aim of the Wolverine Children’s Group is to “develop and grow” the children’s category across its brands, including Merrell, Sperry and Saucony. 

The group has appointed Bornie Del Priore to lead the new division. She has held leadership positions at brands such as Tommy Hilfiger Footwear and Ralph Lauren Footwear.