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Wolverine’s revenue falls amid transformation

27/02/2018
Outdoor footwear group Wolverine World Wide has reported revenue of $2.35 billion in 2017, a drop of 5.8% compared to the previous year.

This fall in revenue comes amid a transformation that the company has been undergoing over the past few years. It calls this programme ‘Wolverine Way Forward’.

Wolverine CEO and President, Blake Krueger, has described this initiative as “the most ambitious effort” in the company’s history.

He added: "While portions of this work will be ongoing, I'm pleased to say that the heavy lifting is behind us and the extra costs required to execute the transformation are complete. We are now ready to implement new tools and capabilities that were developed as part of this work, and pivot our focus and energy to growth."

In 2018, Wolverine will invest between $40 million and $45 million in its ‘Global Growth Agenda’, which is comprised of three areas: product creation, digital engagement, and international expansion.

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Wolverine sells Big Rapids manufacturing facility 02/10/2017
Wolverine donates shoes, clothes and money to help hurricane victims 07/09/2017
Timberland brand president heads to Wolverine 17/08/2017
Wolverine restructuring is in full swing 11/08/2017
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