Puma’s shoe sales propel a 16% rise
24/10/2017
CEO Bjørn Gulden said: “The third quarter was another good quarter for us with double-digit growth in all regions and strong growth in all product segments. With gross profit margin exceeding our expectations and a continued focus on operating expenses, we were able to deliver a better than expected operating result (profit).”
Footwear styles including Platform, Suede, Basket Heart and Ignited Limitless were popular. Accessories also saw double-digit growth, while clothing grew at a “more modest rate”.
The women’s business was strengthened through a second Rihanna collection this year, launched in September, and the brand has also teamed up with actress Selena Gomez.
Image: Italian goalkeeper Gianluigi Buffon, at the launch of the 2018 Italy Jersey, and a giant mural by street artists on the streets of Torin
Credit: Puma
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