Gulden welcomes Kering decision as Puma passes €4bn milestone

14/02/2018
Gulden welcomes Kering decision as Puma passes €4bn milestone
Puma has reported record full-year sales of €4.1 billion, passing the €4 billion mark for the first time, a 15% increase on 2016. 

Its CEO, Bjørn Gulden, described 2017 as a great year and welcomed owner Kering’s proposal to reduce its stake, which will allow the company to "continue the positive development and make Puma the fastest sports brand in the world”.

His highlights for the year included the introduction of lacing technology Netfit for performance shoes and football boots.

He said: “We almost doubled our profits to €245 million and showed progress in almost all areas. 

“We expect to increase our sales around 10% in constant currencies in 2018 and we expect to increase our profit to between €305 million to €325 million (€ 245 million in 2017). 

“We are also pleased by Kering’s proposal to reduce their ownership in Puma by a distribution of dividend in kind to its shareholders. Puma will then be a public independent company with a much higher free float (55%) and with two strong anchor shareholders – Kering (16%) and Artemis (29%).”


Image: FENTY PUMA by Rihanna Sneaker Spring/Summer 2017 Collection (Ralf Rödel/PUMA)