Volcom put up for sale as owner focuses on luxury

10/04/2018
Luxury group Kering has continued its efforts to increase its focus on the luxury industry by announcing plans to sell sportswear brand Volcom.

In a statement, the group said: “In accordance with Kering’s strategy to fully dedicate itself to the development of its luxury houses, Volcom no longer constitutes a core asset and Kering has initiated a disposal process.”

Kering acquired Volcom in 2011 for $608 million. 

Earlier this year, Kering offered its shareholders the option of receiving shares in another of its sports brand, Puma, in place of cash dividends. It intends to retain a 16% stake in Puma.