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Polygiene makes breakthrough in footwear industry

01/02/2018
Sportswear brand adidas will incorporate Polygiene’s ‘Stay Fresh’ odour control technology into its new Terrex CC Voyager footwear.

Polygene described this partnership as a “milestone” for Polygiene, both in adidas footwear and in the entire footwear segment, a strategic target area for the company. 

It explained that adidas and Polygiene have carried out a comprehensive test study of the technology, with a positive result obtained. It is now being introduced into the adidas Terrex CC Voyager shoe, initially in a small volume. 

”Our strategic plan includes a breakthrough in the footwear segment and Polygiene launching with Adidas Terrex is an important step in the right direction,” explained Polygiene CEO Ulrika Björk. “My hope is that this leads to more and larger co-operations with Adidas, whilst also opening the door to more brands in the footwear industry.”

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Polygiene helps Henri Lloyd keep new collection fresh 01/05/2018
Polygiene confirms departure of former CEO 11/04/2018
Japanese retailer to sell Polygiene-treated jeans 08/03/2018
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