Columbia agrees deal with MLS

20/03/2018
Sportswear brand Columbia has announced a new collaboration with Major League Soccer, the highest professional soccer league in the US, which will see it create co-branded outerwear and apparel for all 23 of the league’s teams. 

The brand has described this partnership as a “natural fit”, adding that it is designed to allow soccer fans in the US and Canada to enjoy the outdoors in their team’s official gear. 

Columbia president, Joe Boyle, said: “The longest schedule of the major North America pro leagues provides a unique opportunity for Columbia. Whether an early season Timbers match during a Portland downpour or a mid-summer contest in sweltering Orlando, these products are designed to keep these incredible fans comfortable in all conditions.”

The MLS collection will include a broad range of styles, including jackets, polos and layering pieces. Many products will feature Columbia’s proprietary technologies, such as OutDry Extreme or Omni-Freeze Zero.