Strong start to 2018 for Columbia

01/05/2018
US sportswear brand Columbia achieved record sales of $607.3 million in the first quarter of 2018, an increase of 8% in currency-neutral terms compared to the same period last year.

This was driven by strong growth in direct-to-consumer sales, which increased 20% year on year to $263.4 million. Wholesale net sales were $343.9 million, 1% higher. 

The brand’s footwear sales increased 8% during the quarter to $117.3 million, with sales of apparel, accessories and equipment 9% higher at $490 million. 

Columbia recorded sales growth across all its key geographical markets, including in the US (+9%), Latin America and Asia Pacific (+5%) and Europe, Middle East and Africa (+15%).