Nike lays foundations for future growth
29/06/2018
“Our new innovation is winning with consumers, driving significant momentum in our international geographies and a return to growth in North America,” said Mark Parker, Nike CEO. “Fuelled by a complete digital transformation of our company, this year set the foundation for Nike’s next wave of long-term, sustainable growth and profitability.”
For the year, revenue from the Nike brand was $34.5 billion, up 5% year-on-year. This was driven by a 25% increase in digital sales and growth in comparable store sales. It also saw strong performance in international markets and from key categories like sportswear and basketball.
Revenue for the Converse brand fell 11% to $1.9 billion. This was primarily due to declines in North America.
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