Smartwool strengthens in Canada
04/10/2018
Upon making the announcement, the brand said Canada was its fastest growing market. The brand opened its first retail store in the country, in the mountain town of Banff, earlier this year.
In this role, Mr Novis, who has more than 12 years of experience in sales management, sales operations and product development in the sporting goods and outdoor industries, will work directly with Smartwool’s sales teams.
“Josh’s proven experience promoting premium products and supporting specialty retail aligns perfectly for our thriving business,” said Corey Stecker, Smartwool’s sales and marketing director for Canada. “As we grow, we want to be more sophisticated and responsive, and easier to do business with in the ever-changing world of retail.”
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