New brand president for Smartwool - sportstextiles: Lea SportsTextiles

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New brand president for Smartwool

30/01/2017
VF Corporation has appointed Travis Campbell as the new brand president of its Smartwool subsidiary. He will take up the role immediately. 

He joins from Far Bank Enterprises, a manufacturer and distributor of fly fishing products, where he was president and CEO. He had held that position since 2008,

“Travis’ leadership skills, business acumen and commitment to the outdoors make him well-positioned to lead the Smartwool brand and grow its premium market position,” said Scott Baxter, vice president of VF and president of its Outdoor & Action Sports Americas division. “His 16 years of outdoor industry experience will be a value-creating asset to the brand and we look forward to having him join the Smartwool and VF teams.”

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