New man to oversee sportswear at VF

07/02/2017
Apparel and footwear group VF Corporation has appointed Brendan Sullivan as president of its Sportswear division. He replaces Karen Murray, who will become a senior brand advisor for the division. 

Mr Sullivan will be responsible for VF’s Nautica and Kipling brands in North America. He will report to Curt Holtz, president of imagewear, jeans and sportswear brands. 

“Brendan is a proven leader, with a track record of success in VF and the retail industry,” said Mr Holtz. “He understands the power of the Nautica and Kipling Brands, and his experience in today's dynamic in-store and online consumer environment provide him with an ideal skill set to lead and grow VF's Sportswear organization.”

Mr Sullivan joined VF in 2007 as vice president of retail services. He has also spent time leading direct-to-consumer operations for VF’s contemporary and Timberland brands, as well its direct-to-consumer business in Europe.