VF names new president for Reef brand

13/02/2017
Apparel and footwear group VF Corporation has appointed Roger Spatz as president of its surf-inspired brand Reef.

He is already president of another VF brand, Eagle Creek, a position he has held since 2011. 

“Throughout his VF career, Roger has excelled in multiple leadership roles across various aspects of our business and has continually demonstrated his ability to lead successful teams, achieve results and create value for our organisation,” said Scott Baxter, vice president of VF and president of its Outdoor & Action Sports Americas division. “His successful leadership of the Eagle Creek brand positions him well to take on this new responsibility with Reef, and I am confident that he will build on the brand’s solid foundation to achieve sustained growth in the years to come.”

Mr Spatz has been at VF for 12 years, occupying a variety of senior leadership roles during that time. They included a spell as chief financial officer of Reef.