Sympatex to host ‘plogging’ event ahead of ISPO
18/01/2019
It describes the event, which will take place on February 2, as ‘plogging’, explaining that this Scandinavian concept involves getting exercise outdoors while also helping to keep the environment clean. Its name is a portmanteau of the Swedish word ‘plocka’, meaning to pick, and the word ‘jogging’.
Sympatex has invited Erik Ahlström, believed to be the creator of plogging, to the event. He will lead the plogging tour through the centre of Munich.
At its ISPO exhibition booth, the company will use some of the waste collected to demonstrate how it can be turned back into valuable products.
“We want to use this event to build a bridge to the end consumer and use it as an opportunity to make people aware of the ecological alternatives that are already available in the fashion industry,” said Dr. Rüdiger Fox, CEO of Sympatex.
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