Nike outlines its ten principles of circular design
23/05/2019
Unveiling this workbook, Nike said its approach to solving problems when it comes to design has shifted over the years towards a more holistic one, with sustainability now a “hugely important” part of its design thinking.
It has listed 10 key principles related to circular design, which are materials, cyclability, waste avoidance, disassembly, green chemistry, refurbishment, versatility, durability, packaging and new models.
"We have an obligation to consider the complete design solution, inclusive of how we source it, make it, use it, return it and, ultimately, how we reimagine it," said John Hoke, Nike’s chief design officer.
Nike’s circular design workbook can be accessed in full here.
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