App creates New Balance-wearing avatars with 1 million permutations
29/05/2019
The Genies mobile app invites users to select personality type, likes and dislikes, skin tone, eye colour and hair style and integrate the avatar into messaging apps.
Akash Nigam, CEO at Genies, said: “Our collaboration with New Balance gives consumers a fully immersive experience around new product and the brand itself.”
New Balance athletes including CoCo Gauff, Darius Bazley, Gabby Thomas, Francisco Lindor will "come to life" on New Balance’s social channels to introduce the Fresh Foam Roav shoe.
Chris Davis, vice-president of marketing at New Balance, said: “The next generation of athletes are more connected to their fan base than ever before through the use of social media. Our collaboration with Genies enables this same connectivity through self-expression. Fans and new consumers can explore New Balance’s latest footwear and apparel all while staying connected to their vast social network.”
Share this story:
