Norrona wants to tell its story in the US
30/05/2019
The store carries all of the brand’s collections, including apparel for mountaineering, hiking, hunting, mountain biking and skiing. It also has a repair centre, a coffee bar and a wall that chronicles the brand’s history and its philosophy of sustainable design.
“Since the brand’s 1929 inception in Norway, Norrona has strived to create the ultimate in performance product for outdoor pursuits and, as a result, has had a strong brand presence and connection with our Scandinavian and European market roots,” says Norrona CEO Jorgen Jorgensen. “With that as our foundation, our goal now is to expand throughout the United States, and this concept store is a major move toward bringing our story, brand and product to life for that American consumer.”
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