Fashion for Good gains ‘agile partner’ in Norrona
14/02/2019
“This global initiative to jointly transform textiles into a less intrusive industry through a non-profit partnership with other leading corporate partners was a perfect fit for us”, said Brad Boren, Norrona’s director of innovation and sustainability.
The brand has pledged its commitment to supporting start-ups as they seek to bring about positive change for consumers and the environment. It pointed out that it carries out 95% of its development in-house and so is well placed to offer feedback and guidance to innovative and sustainable companies.
Katrin Ley, Fashion for Good’s managing director, said: “With Norrøna as an affiliate partner in our portfolio, we gain a solution driven and agile partner who has demonstrated deep commitment to implementing sustainable innovations. Moreover, their in-house development approach and experience in responsible production is of great value for Fashion for Good and our ecosystem.”
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