Fashion for Good launches interactive museum
24/08/2018
The aim of the ‘Fashion For Good Experience, is to “change the hearts and minds of visitors” by helping them to learn more about their clothes, how they can take action, and how they can have an impact on the fashion industry.
“The museum will challenge guests to not only appreciate the aesthetics of fashion, but to actively contribute to making fashion good,” the organisation explained. “Through a digital and personalised journey, visitors can learn about the history of good fashion, discover more sustainable products and explore future fashion innovations.”
One of the museum’s key exhibits in the Innovation Lounge, where visitors will be able to learn about more than 50 innovators who Fashion for Good believes are going to disrupt the fashion industry.
In addition, the museum will feature a concept store, known as The Good Shop, where a curated capsule collection will be revealed every three months. It will include a mix of international brands and up-and-coming labels, and aims to showcase the innovations that are out there.
The first collection to feature is called “Splash: Rethinking the Role of Water in Fashion” and features
pieces from adidas x Parley, Kings of Indigo and Ecoalf, among others.
Image credit: Fashion for Good.
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