PrimaLoft marketing hire is ‘an ideal fit’ - sportstextiles: Lea SportsTextiles

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PrimaLoft marketing hire is ‘an ideal fit’

18/06/2019
PrimaLoft marketing hire is ‘an ideal fit’
High-performance insulation materials provider PrimaLoft has appointed Jim Frazier as vice president of global marketing. He will oversee global business development, product positioning and brand building across multiple industry segments.

He has extensive experience in the outdoor apparel sector, most recently as vice president of product for United Sports Brands. He has previously provided product design services for brands like Burton Snowboards, Patagonia and Nike. 

Prior to his career in the industry, he was a competitive biathlete with the US national team. This included taking part in team trials for three successive Winter Olympic Games. 

Announcing the appointment, Mike Joyce, PrimaLoft president and CEO, said: “Jim is well-versed in product design, product development, market positioning and go-to-market strategy. His experience is an ideal fit for the direction we are taking our company and our focus on strategic growth in multiple segments within our industry.”

Related stories:

PrimaLoft-Parley tie-up creates first ‘ocean waste’ insulation 23/10/2019
PrimaLoft innovation takes inspiration from animal fur 06/06/2019
PrimaLoft makes European sales appointment 13/05/2019
Recycling breakthrough for PrimaLoft’s biodegradable fibre 18/03/2019
Brands sign up to use PrimaLoft’s Cross Core products 07/03/2019
Outdoor brands early adopters of PrimaLoft’s biodegradable fibre 28/01/2019
PrimaLoft expands its biodegradable technology to fabric 14/11/2018
PrimaLoft ‘redefines sustainability’ with biodegradable insulation 23/10/2018
Helly Hansen develops exclusive insulation system with Primaloft 07/09/2018
PrimaLoft prepares to make Première Vision debut 05/09/2018
PrimaLoft’s new insulation features NASA-developed gel 15/08/2018

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