PrimaLoft prepares to make Première Vision debut
05/09/2018
Its first participation at the event is intended to “further build on its success in the fashion industry”, the company has explained.
Among the products it will show are its insulations made entirely from post-consumer recycled (PCR) content. It will also present its ThermoPlume blowable synthetic insulation solution and its Performance Fabric technologies.
Jochen Lagemann, PrimaLoft’s managing director for Europe & Asia said: “The sports and fashion industries continue to blend together and have mutually enriched each other over the past few years. Fashion brands increasingly rely on technical functionality, while sportswear manufacturers are more likely to integrate lifestyle design into their collections. What works well in sports and outdoor is also suitable for many other areas as many consumers now expect a versatile mix of functionality and fashion.”
The organisers of Première Vision recently announced that the next edition would feature a new section dedicated to performance textiles and materials. They said the aim is to help ready-to-wear brands develop their high-performance fashion pieces by highlighting the solutions available from sport and technical material exhibitors.
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