prAna offers $100,000 to enable career change

20/08/2019
Yoga brand prAna, owned by Columbia Sportswear, is offering $100,000 as an incentive for one person to “pursue their passion”.

Applicants must submit a one- to three-minute video detailing their current job and their dream job.
 
Submissions will be reviewed by a panel of prAna representatives who will select a finalist based on their passion and originality.

The winner will be asked to leave their job and share updates along their journey. 

“The goal of this promotion is to spread our Clothing for Positive Change philosophy,” said Jeff Haack, vice-president of marketing at prAna. 

“By asking the question, ‘how can prAna help you affect positive change in your life?’, we are giving our audience a means to share their stories about what positive change looks like for them.”