Responsible Packaging Movement reaches 100 brand - sportstextiles: Lea SportsTextiles

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Responsible Packaging Movement reaches 100 brands milestone

03/12/2021
With the additions of brands Sorel, Outdoor Research, Sephora, Trek, Hoka and Burton, Responsible Packaging Movement (RPM) launched by Columbia Sportswear-owned prAna has reached 100 signatories.

When the programme was launched last year – alongside Mara Hoffman, Outerknown, Toad and Co., and non-profit partners 5 Gyres and Canopy – the goal was to eliminate plastic from all consumer packaging by 2021, eliminate the use of materials from ancient and endangered forests by 2022 and virgin forest fibres by 2025.

Brian Thompson, prAna’s vice-president of product, said: “RPM provides a blueprint for how brands can amplify their actions to reduce climate change by creating partnerships and openly sharing best practices in a non-competitive collaborative environment.”



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Ventile’s plastic-free performance key for Mover 04/02/2022
PrAna creates ‘new baseline’ for products 08/10/2021
High-level appointees for two Columbia brands 13/09/2021
Sports brands among circularity champions in Textile Exchange report 28/05/2021
Confident Columbia CEO praises operations staff 30/04/2021
Columbia hires from Nike for emerging brands role 06/04/2021
Web series talks sustainability with prAna, Houdini and others 30/09/2020
prAna offers $100,000 to enable career change 20/08/2019
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