The Renewal Workshop expands into Europe
The company, which opened its first renewal facility, in the US, in 2016, operates a zero-waste circular system and brand partners receive impact data on the amount of water, carbon and chemicals that are saved through their partnership.
With the recent investment round - led by European venture capital firms Social Impact Ventures, SHIFT Invest and Quadia, with participation from existing US investors Closed Loop Ventures, Gratitude Railroad, Portland Seed Fund and High Meadows Investment Group – the company has opened its first European renewal facility in Amsterdam.
Florentine Fockema Andreae, partner at SHIFT invest, said: "Today, over 70% of all clothes produced are landfilled or incinerated after use. If we want to contribute to a more circular and regenerative textile sector, we need to not only close the loop but also extend the average number of times a garment is worn. The Renewal Workshop brings an inclusive, efficient solution to help large fashion brands achieve this goal."
Company co-founder Jeff Denby will lead European operations, with Tamara Zwart, former European Director of Fashion+ for the Cradle-to-Cradle Institute, serving as Europe’s operation lead.
To date, over 200,000 pounds of apparel have been diverted from waste in its system and the company continues to expand in Cascade Locks, Oregon, to serve its US-based brand partners such as The North Face, Mara Hoffman, Prana and Coyuchi.
Photo: (Left to right) Tamara Zwart, Jeff Denby, co-founder Nicole Bassett and director of operations Dave Russell. Photo Credit: Jesse Kraal