Jeans Redesign initiative joined by more denim labels
05/12/2019
Jeans Redesign sets minimum requirements on garment durability, material health, recyclability and traceability. The guidelines are intended to ensure jeans last longer, can easily be recycled, and are made in a way that is better for the environment and the health of garment workers.
Some of the latest participating brands include Ateliers and Repairs, BAM Bamboo Clothing, Guess and others, while DEMCO, Denim Expert and Denim Village recently joined the long of participating manufacturers.
Now that fabric mills are included, Advance, Artistic Miliners, Cone Denim, House of Gold (through Blue Diamond: Xingtai H&J Textiles Co. Ltd), Prosperity Textiles and Soorty have joined.
Mills have the additional requirement of implementing Zero Discharge Hazardous Chemicals wastewater guidelines, including testing and reporting, as well as limits on the amount of wastewater per yard.
“More companies joining the Jeans Redesign demonstrates the appetite in the industry for practical solutions that support the transition to a thriving fashion industry, where all our clothes are used for longer, are made from safe and renewable materials, and are made to be made again,” said Make Fashion Circular lead Francois Souchet. “This kind of industry-wide shift needs companies from across fashion to work together.”
To meet the durability and material health guidelines, jeans should be produced using cellulose fibres from regenerative, organic or transitional farming methods and free of hazardous chemicals and conventional electroplating. Stone finishing, potassium permanganate and sandblasting are prohibited.
For recyclability, the guidelines state that jeans should be made with a minimum of 98% cellulose fibres (by weight), metal rivets should be designed out or minimised, and any additional material added to the jeans should be easy to disassemble.
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