Brooks running into India market
American running shoe brand Brooks is returning to India, with its products imported by Selection Centre Sports and marketed by Meraki – The Creative Studio.
Local media said that in addition to the mid-July launch of many Brooks products and the Adrenaline GTS 21 in late 2020, the brand plans to launch a new model Ghost in late 2021. The popular shoe will maintain the same technology but will its appearance will be customised for the Indian market.
“There is a great deal of excitement within the running community,” said Kartik Shah, director at Selection Centre Sports and country head for Brooks India. “We are excited to bring the Run Happy spirit to India and grow with their communities as well.”
Image: The Glycerin 18 promoted on Brooks Running India’s new Instagram page.
