Lululemon has launched a new category of product: technical loungewear.

Launching with At Ease, Engineered Warmth and Textured Tech men’s collections, the company said the new lines bring together the “performance benefits from its sweat collections” and “more casual silhouettes”.

The Engineered Warmth collection uses naturally-thermoregulating merino wool with four-way stretch, designed for hiking and everyday use. Textured Tech comprises abrasion-resistant fabrics that are quick-dry, sweat-wicking and treated with No-Stink Zinc anti-odour technology.

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