The appointment is one of several senior moves. 

Company veteran Celeste Burgoyne has become the first executive to serve at the president level in her role leading the Americas and global guest innovation teams.

Stacia Jones will become a vice-president and head of inclusion, diversity, equity and action.

CEO Calvin McDonald said: “I am excited to announce these senior leadership appointments, which will enable us to continue to drive our business forward and further strengthen lululemon’s leadership team."

“Celeste has been instrumental in lululemon’s growth, and from her first day with our company almost 15 years ago, she has made tangible contributions to our culture and our business that have helped us become the lululemon we are today.

"We are also thrilled to welcome both André Maestrini and Stacia Jones to lululemon. André is an experienced global leader with an established record of success, who will enable us to build upon our momentum and drive our international expansion in key markets including China, as well as the broader APAC and EMEA regions. Stacia is a dynamic leader with demonstrated success helping retail organisations diversify and grow, and she’ll enable us to deliver on our commitments related to inclusion, diversity and equity.”