The usual bright colours of sportswear are being replaced by browns and greens, and there has been growing interest EarthColors, its biomass-based dyes synthesized from wastes of herbal or agricultural industries, such as almond husks, rosemary leaves and beetroot peels. 

Chris Hipps, director of Archroma’s Colour Management business, said: “Colours are well known for their influence on our mood. Many people around the globe have been reevaluating their priorities in the context of the pandemic, and earthy tones have that capacity to bring us a warm comforting feeling among the anxieties and uncertainties that surround us. 

“The Colour Atlas color standards that have been ordered in the past quarter give us a very precise snapshot of the current mood around the globe, and that mood is in need of warm comforting colours.”