Archroma and Sanitized help textiles maker offer protection
Chemicals maker Archroma and antimicrobial specialist Sanitized have worked with a Pakistani mill to create fabrics that save water, compared with standard dyeing techniques, and offer protection against odour and germs.
The collection will be introduced by Soorty under the brand SmartCare+ and will include denim fabric, garments and masks.
Asad Soorty, executive director at Soorty, said: With the covid-19 crisis impacting our communities in Pakistan and around the globe, we feel that we need to explore every possibility not only to create beautiful and fashionable denim but also to help protect our customers and the consumers.
“Archroma presented us with exactly what we were looking for, an entire system of ingredients and processes aiming to create durable and wearable protection for clothing that are comfortable to wear and gorgeous to look at.”
