Eurojersey aims to educate consumers on garment - sportstextiles: Lea SportsTextiles

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Eurojersey aims to educate consumers on garment choices

08/06/2021
Italian fabric company Eurojersey has launched a campaign to raise public awareness about the importance of day-to-day choices, particularly in terms of the garments they choose to purchase.

The ‘Now you know’ campaign includes a YouTube video encouraging consumers to think about the resources used to make their clothing, and a QR code  that leads to a website that details the company’s sustainability programme. 

The Sensitive range of warp-knit technical fabrics has a lighter environmental footprint, according to Eurojersey, because they machine washable on a cold water cycle, quick drying, don’t need to be ironed and are made to be durable. 

The environmental impact of the manufacturing process is measured against 16 metrics , enabling the company to reduce water, energy and carbon emissions, it added.


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