Nostalgia and ‘getaways’ influence Eurojersey’s high-tech 2025 collection
14/11/2023
Its Sensitive range uses a patented knitting technique to create breathable and quick-drying fabrics with 3D elasticity and shape and colour retention.
The swimwear range offers 50+ sun protection and is resistant to chlorinated water, salt water, sunscreen and heat.
Fabrics for the season have been influenced by “nostalgia” as well as more serene watercolour themes. They include a fabric construction previously used for athleisure fabrics, offering a more textural, ribbed 3D effect, as well as a shiny collection that can be plain or printed. A new delavé effect makes fabrics feel “ vintage” and is ideal for unique and customised garments, said the company.
Eurojersey also showed a placement print technology applied on its lightest fabric, which is suitable for kimonos and kaftans.
“We believe swimwear is moving towards a lifestyle concept,“ a spokesperson for Eurojersey told us. “You can wear it all year, it’s not just a seasonal concept.”
Eurojersey’s vertical plant, just north of Milan, offers weaving, dyeing, finishing, printing and bonding and has an annual production capacity of 13 million metres of fabric. Its Footprint Report maps a “increasingly responsible business model”.
“We started sustainability in 2007 when no one was really talking about it,” said the spokesperson. “Our entire production is sustainable. Because we are vertical, we are able to track and measure our impact and we also invest in new technology to save water, energy and resources.”
The company has also invested in “social impact” to create a pleasant environment for workers, she added. Facilities include an onsite gym, where fabrics are tested.
Find out more about Eurojersey’s latest collection in the next edition of WSA magazine.
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