Swimwear show MarediModa Cannes has announced the launch of a fashion show to complement the event, taking place on October 28.

It is being coordinated as part of the Flash! project, created five years ago with the aim of producing content for exhibiting companies. 

Organisers said: “Today, more than ever, textile companies need high-quality content to add value to their collections, showcasing not only the fabrics themselves but, above all, the finished garments.”

A dedicated area at the fair will highlight the project through a gallery and videos, with the manufacturers able to use the marketing content after the fair.

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