Nike rolls out new active lifestyle range

24/01/2025
Nike rolls out new active lifestyle range
Portland-based sportswear giant Nike is introducing a new apparel range, 24.7, that combines high comfort in athletic city styles.

The collection features two new functional fabrics: a spacer knit that offers both four-way stretch and a ‘luxurious’ feel as its name, ImpossiblySoft, suggests. PerfectStretch is also a four-way stretch fabric that is said to deliver high wearer comfort and a polished look and feel.

“Nike Training is dedicated to supporting all athletes to be better – whether for sport or life,” commented Jaclyn Safley, who heads Nike Training’s women division. “The Nike 24.7 collection embodies this commitment, delivering unmatched innovation with performance materials, ultimate comfort and an elevated fit thoughtfully crafted for every body and every move.”

The new collection will be available on the brand’s e-shop starting tomorrow and in select retail locations at the end of January.

Image courtesy of Nike