Swimwear brand diversifies through acquisition
14/05/2025
Richer Poorer was founded in 2010 by Iva Pawling and Timothy Morse and was acquired by mall retailer Francesca’s in 2023.
Richer Poorer will continue to operate as a standalone brand, with its specific identity and product focus. “Customers won’t see big changes — we love the brand and the product, and that’s why we bought it. But we’re going to bring fresh energy through a sharper merchandising lens, a best-in-class site experience, fewer stockouts, and faster fulfilment. What customers love about Richer Poorer will remain, just supported by a stronger operational backbone,” she said.
Terms of the transaction were not disclosed.
Image courtesy of Richer Poorer
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