Western and surf cultures combine
13/09/2021
The companies said parallels between surf culture and western culture, as well as the respective stories of the two brands, make the partnership a perfect match.
This collection, made from organic cotton, recycled PET and hemp, takes inspiration from Wrangler’s connection to cowboys and rodeos and was a first in terms of material blends for Billabong.
Holly Wheeler, vice-president of global brand marketing for Wrangler, said: "Whether you are passionate about rodeo or waves, a love of the great outdoors brings us all together.
“As we continue to offer new clothes thanks to meaningful collaborations, it's great to work with a brand like Billabong who aligns with our values and has been inspired by our products from the start.”
Allison Roberts, head of women’s creative Billabong Women, added: “Just like a denim designer is obsessed with creating comfortable jeans, we as a surf brand are obsessed with making the best produced around the ocean. The result is a collection of weathered clothing, timeless denim pieces, surf campaign and timeless bikinis."
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